At the 2017 Black Girls Rock! celebration, empowerment extended beyond the stage. In collaboration with BET, Lore House partnered with jewelry brand Alex and Ani to design and distribute a special-edition bracelet that honored the strength, creativity, and brilliance of Black women and girls everywhere.
Designed With Purpose
The exclusive bracelet reflected the heart of the Black Girls Rock! movement—confidence, resilience, and sisterhood. Crafted in Alex and Ani’s iconic expandable bangle style, it features symbolic charms that speaks of empowerment and unity, giving wearers a tangible reminder of their power and purpose.
Giving Back
This collaboration was especially meaningful because of its impact beyond fashion. Twenty percent (20%) of each purchase price in 2017 supported Not For Sale, a non-profit organization working to end human trafficking and exploitation globally. This partnership transformed a beautiful piece of jewelry into a force for social good—allowing every purchase to make a real difference.
Why This Matters
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Empowerment through design: The bracelet embodies the Black Girls Rock! message of self-worth and pride.
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Fashion with impact: Alex and Ani uses design as a platform for awareness and action.
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A shared mission: BET’s celebration of Black excellence was elevated by a product that gave back, linking empowerment with purpose.
A Legacy of Empowerment
The Black Girls Rock! 2017 x Alex and Ani bracelet remains a shining example of how artistry and activism can intertwine. It isn't just an accessory—it is a symbol of hope, strength, and meaningful change.
