When Republic Records set out to create a memorable collectible for TWICE’s fourth studio album, This Is For, they teamed up with the creative product studio Lore House to take things beyond the usual photocard and poster offerings. The result? A bold graffiti-style stencil tucked inside limited-edition retail gift sets that feel like a piece of street art brought into the K-pop world.
The Format
The stencil adds a unique twist to traditional K-pop merchandise, bringing with it:
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A sense of DIY creativity with a touch of street art culture
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A bold visual identity that matches TWICE’s confident energy
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A collectible feel turning packaging into an experience
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A functional item, letting fans personalize their own space
Why Fans Love It
The stencil offers ONCE a way to connect with the album beyond the music. Fans get:
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A novel collectible that stands apart from common merch
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A hands-on item they can use creatively
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A personal connection, turning the album launch into an interactive moment
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A display-ready piece, perfect for shelves, walls, or flatlays
A Standout Collectible for a Standout Album
In an era where album merch can feel formulaic, the “THIS IS FOR” stencil breaks the mold. It blends street art texture with K-pop polish — an unexpected, smart collaboration between Republic Records and Lore House that gives fans something worth keeping (and creating with).
